Based and set up in Glasgow the eponymous label was created by Irina Gusakova after completing a Masters Course in Fashion and Textiles in Glasgow School of Art and working for a number of independent fashion designers in London.
Contemporary takes on classic European cuts with the strong influence of workwear and sportswear with practicality at its core lie at the heart of the brand identity.
A/W 17 Collection
Focusing on the minimalist cut and simple silhouettes the collection comprises of distinct items such as crinkled wool shirts, waterproof Macs, printed and embossed silk tops and raglan sleeve coats rendered in water-resistant wool.
Subtly referencing the Op Art in the prints used in the outerwear linings and on sweatshirts, hoodies and silk tops, the collection revolves around a concept of wardrobe staples.
A strong emphasis on high quality of fabrication and materials is the overarching idea of the collection since at the end of the day the main purpose of the clothes is to be worn and lived in.
Subtle detailing like 3M reversible hoods, printed silk linings and hidden pockets on sweatshirts and hoodies elevate the basic wardrobe essentials to an enlivened level.
The envisioned customer of the collection is a man or a woman with the strong sense of their own style and identity who values the understated and pared-down silhouettes but has an adventurous side that he or she expresses through the playful styling of the garments they wear.